See everything. Configure nothing.
datakant recovers the traffic other tools lose and writes the reports an analyst would — on infrastructure that never leaves the EU.
7-day free trial · no credit card required
One platform, three engines.
Tracking that configures itself, an AI that explains the numbers, and dashboards built for the person reading them — working as one.
Tracking that configures itself.
A single script discovers, classifies and tracks every meaningful interaction — and keeps adapting as your site changes. No GTM, no event listeners, no tagging meetings.
Automatic event detection
Clicks, form submits, downloads, video plays and scroll depth captured automatically — no manual tagging.
Real-time adaptation
Ship a new pricing page on Friday; datakant picks up the new CTAs by Monday. It re-maps as you deploy.
Funnel inference
Sequential steps are stitched into named funnels automatically. You confirm or rename — never build from scratch.
An analyst that answers in seconds.
Ask in plain English and get the number, the context and a chart in under three seconds — plus a weekly brief written for you. No SQL, no dashboard hunting, no waiting on BI.
Ask in plain language
"Why did signups drop on Tuesday?" — conversational queries with follow-ups and source-cited answers.
Weekly auto-reportsComing soon
Executive summaries with the key takeaways and recommended actions, delivered to email or Slack.
Anomaly detection
Spikes and drop-offs surface before they hit revenue — with a plain-language explanation of the likely cause.
Dashboards that fit the reader.
No generic templates, no endless setup. datakant builds dashboards that match your industry, your goals and whoever happens to be looking at them.
Role-based views
Executives, marketers, product and dev each get a default view — same source data, a different lens.
Industry templatesComing soon
Pre-configured for SaaS, e-commerce, content and B2B — ready the moment the script is live.
Real-time & export
Live data within seconds, plus one-click PDF/CSV export and scheduled email reports.
Plays well with your stack.
Forward events to GA4 and Meta, or pull everything over the API. datakant plugs into your stack.
GA4 forwarding
Send events straight to Google Analytics 4
Meta forwarding
Server-side Conversions API for Meta
REST API & webhooks
Full-coverage, for any event
Join your ad spend to what it actually did.
Pull spend from Google Ads and Meta into datakant, automatically matched to the first-party analytics you already collect — on campaign name, source/medium and other keys. The whole path from money spent to conversion, in one view.
| Ad data | Web analytics | Unit economics | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Campaign | Channel | Spend | Impressions | Clicks | Sessions | Conversions | Leads | Cost / lead | Cost / sale |
| Brand Search | Paid Search | €4,200 | 182,000 | 9,100 | 8,400 | 512 | 168 | €25 | €66 |
| Prospecting | Paid Social | €3,100 | 540,000 | 6,200 | 5,300 | 240 | 96 | €32 | €89 |
| Retargeting | Display | €1,450 | 910,000 | 3,050 | 2,700 | 128 | 58 | €25 | €58 |
| Awareness | Video | €2,000 | 1,200,000 | 2,400 | 1,900 | 74 | 22 | €91 | €182 |
| Total | €10,750 | 2,832,000 | 20,750 | 18,300 | 954 | 344 | €31 | €80 | |
Import on a schedule
Spend, clicks, impressions and campaign structure pulled from Google Ads and Meta automatically — refreshed on a schedule, no exports.
Matched, not glued
Joined to the web analytics you already collect on campaign name, source/medium and other keys. No spreadsheets, no manual reconciliation.
The loop, closed
Spend, sessions, engagement and conversions in a single view — right beside your first-party data.
Spend vs. traffic
What each campaign spent, and the visits it delivered.
Paid traffic quality
How paid visitors behave on-site — not just clicks.
Conversions per campaign
How many users each campaign actually converted.
Cost per acquisition
What every conversion truly costs, campaign by campaign.
Cost per session
The real price of each visit your spend bought.
Up and running in minutes.
Paste one line
Drop in the snippet, or point your DNS at our server-side endpoint. That's the whole setup.
The AI maps your site
It finds your pages, events and likely conversions and wires them up — no tagging plan.
Read your first brief
An analyst-style draft is waiting in the dashboard. Ask anything in plain English.
Your data never leaves Europe.
First-party cookies with no personal data, hosted exclusively in EU data centres — including the AI models that write your reports. No consent required, no data transfers, and your traffic never trains a model.